Your little love, whose skin is up to 30% thinner, deserves our best. The NEW CottonTouch™ Newborn Wash & Shampoo is made with real cotton, specially designed for and perfectly pH balanced to newborn's sensitive skin. Light & gentle enough from day one, this newborn shampoo and body wash rinses clean & leaves no residue. Contains real cotton. Hypoallergenic. No parabens, phthalates, sulfates or dyes. How to Use Wet baby's hair and body with warm water, apply baby wash and shampoo with your hand or washcloth, gently lather and rinse. Follow with a gentle massage using CottonTouch™ daily lotion for superior light & delicate care for newborn's sensitive skin.