The only routine proven to help improve baby’s sleep (our 3-step routine is clinically proven to help baby fall asleep faster & stay asleep longer). No parabens, phthalates, sulfates or dyes. Specially designed for babies when they are ready to start sleeping longer. Good for all ages. Relaxing NaturalCalm aromas help soothe baby before bed. Routine developed & tested with baby sleep experts. Hypoallergenic; formulated to be gentle, never harsh. Warm bath + gentle massage + quiet time. Every Johnson’s product is designed to meet or exceed the top internationally recognized regulatory standards. Every Johnson's product is designed to meet or exceed the top internationally recognized regulatory standards.